Only in Louisville: Winton & Hiestand, PLLC

You’ve seen the commercial: Two buttoned-down types hanging out with hip-hop legend Master P, the latter praising his favorite law firm and then groaning: “Ughhhhhhhh.” And you may have laughed, wondering what was that about.

The spot is for Winton & Hiestand Law Group, which includes attorneys Jeremy Winton, Chauncey Hiestand and Patricia “Tish” Morris. The firm handles life insurance disputes, personal injury and worker’s compensation--and while it has only existed in its present form for less than a year, it has made quite a mark.


Winton, who grew up in Madisonville as the son of a coal miner, dreamed of becoming an attorney. After clerking for Larry Franklin, who successfully pursued Ford following the 1988 Carrollton bus crash, Winton says he was inspired to fight the big companies that put profit over safety on behalf of the working class. After all, he says, “That’s the fiber I’m cut from.”


And he fought--literally. A National Collegiate Boxing Association Boxer of the Year title opened new doors, forcing Winton to choose between defending himself and defending clients. You could say that he fought the law and the law won, taking him to the University of Louisville’s law school. Today, although he no longer sees the inside of a ring, continues to battle for clients running the pre-litigation matters. Law partner Hiestand and associate Morris, daughter of retired Jefferson County Circuit Judge Geoffrey Morris, do the actual litigation, from filing suit to going to trial, if needed.


Hiestand loves to travel but keeps his roots deep. “Of all the places I’ve lived, Louisville has the most opportunities,” says the Crescent Hill native, who attended college in Colorado and law school in San Diego. “One thing about the many ‘local’ firms is that they’re actually not from here. We’re Louisville lawyers doing Louisville work. That’s part of our campaign in the commercial.”


Ah yes, the commercial. Loved and hated, the ad may not air as frequently as those from other attorneys with extra weight to throw around, but it’s memorable; not only has it gotten lots of local attention, but it has become a bona fide viral sensation even garnishing articles from, TMZ, MSN Entertainment, SB Nation, New York based Complex Magazine and England's own Digital Journal. 

Which is where Master P comes in. The firm is very involved in community events, such as charity walks and school book drives. It was at one of these grassroots events two years ago that they met the rap star born Percy Miller in New Orleans, when he appeared at an event for his organization, Let the Kids Grow. “When Katrina hit, Louisville took in lots of residents, including many of Percy’s family and friends,” Winton says, “and he was floored what an open community Louisville was. He also witnessed a lot of inner-city troubled youth who didn’t have opportunities.” Over the next two years, the friendship and collaborations between the three grew. What happened next…well, just call it “Winton & Hiestand feat. Master P.”

The commercial features Master P’s trademark “Ughhhhhhh,” from his 1998 single, “Make ‘Em Say Ughh!” Winton likes the buzz. “People 45 and younger tend to know who he is. They either remember it or think it’s funny. Older than that, they don’t appreciate that we’re using a ‘thug,’ or they ask what that noise is.”


That novelty aside, though, Hiestand notes that the firm itself is unique. “We are all in-house. We don’t sign you up and refer you out like a lot of firms. You will know your attorney from the day you walk in the door to the day we settle it or go to trial.” And, despite the reputation of injury lawyers, they say the big paydays are a double-edged sword: “I tell people, ‘It may sound nice, but you really don’t want a million-dollar case.’ That means you’re very seriously injured,” Winton says, “and the money won’t give you your life back.”


At home in Jeffersonville, retired boxer Winton still works out; Hiestand recently took a one-month around-the-world trip with his bride Carrie, an local elementary school teacher--but Louisville is still home. Says Hiestand: “I’ve always loved the local aspect,” he says. “We love--love--our local basketball, we love our local restaurants, we love our local bourbons. And we love our local companies.” 

To learn more about  Winton & Hiestand and their upcoming charity events, visit their Facebook page and follow them on Twitter, @WintonHiestand.

Profile by Eve Lee

Only In Louisville: Feeders Supply

Over the last half-century, Feeders Supply has become one of the country’s only local, family-owned and -operated multi-store pet retailer. “There are very few independents that have as many stores as we do,” said Pam Gibson Longwell, chief operating officer and daughter of the company’s founder, Roy D. Gibson.

There are 14 neighborhood Feeders Supply stores – nine in Louisville, three in Southern Indiana, one in Shepherdsville and one in Elizabethtown. They sell supplies, food and services for household pets and became a member of the Louisville Independent Business Alliance in 2011.

Feeders Supply’s success has been built steadily with a tried and true strategy: keeping the company’s core values it was founded on, while adapting to meet market changes and consumer needs.Gibson started Feeders Supply in 1959 as a feed-store serving area livestock farms, a natural step considering his agriculture background. He grew up on a farm in Spencer County, which the family still has. He earned an animal science degree from the University of Kentucky, married a Shelby County native, and they moved to Louisville to start their lives. The Baxter Avenue store was the original company location, next to the Bourbon Stockyards Co.

“Because so many farmers brought their livestock into town to market, there were many agribusinesses located around the yards. It just made sense to operate where everyone else was serving the farming market,” Longwell said.

In the 1970s, Gibson added commercial accounts, including feed contracts for the Louisville Zoo and the Kentucky Exposition Center’s livestock show, which the company still holds.

In the following decades, Gibson realized a new retail category was emerging - the pet food and supply store. Pet owners increasingly wanted higher quality food. Gibson converted the front of the Baxter Avenue warehouse into a retail store and began selling premium pet food. Gibson opened a new store nearly every year thereafter and was president and CEO until his death in 2004.

“My father was the wisest businessman I have ever met,” Longwell said. “I was blessed to be able to work by his side in our company for 17 years. I certainly learned a lot from him about how to run a successful retail operation. He knew that the most important part of any company is the customer. If you don’t have customers, you don’t have a business.”

The Feeders Supply warehouse and distribution facility allows the company to purchase premium pet food, supplies and other items at a volume that keeps prices competitive.

“Since we buy at the same cost as the big boxes, we’re able to pass the savings along to area pet lovers,” Longwell said.

Employees are expected to support a positive shopping experience. New employees attend customer-service training, pet nutrition classes and monthly product seminars.

“Our sales associates are pet lovers, too, and they work hard to help customers solve pet care issues using the items we have on our shelves,” Longwell said.

The company donates space to the Kentucky Humane Society and other organizations for adoption centers. Through these centers, KHS finds homes for more than 3,000 pets every year.
“We believe in the adoption option,” Longwell said.

The company is always looking at possible new locations. And, they continue to find Kentuckiana a great place to be a local business.

“Our roots are here. Our families are here. Our lives are here,” Longwell said. “We have grown where we were planted. We know our market and customers. This is our home.”

Only in Louisville: Meinhart, Smith & Manning, PLLC
The Louisville Independent Business Alliance’s “Keep Louisville Weird” mission instantly evokes so many of the city’s unique shops, restaurants and artists. But a law firm? Isn’t its membership weird in itself?

Not at all, says Patricia Smith, an estate attorney with Meinhart, Smith & Manning. “There are a lot of big corporate firms that have offices in other cities. We’re small and independent, and it kind of factors into [the slogan]. Louisville should be celebrated for those kinds of businesses and that entrepreneur spirit.”

That very spirit is what inspired Chris Meinhart to found the firm in 1993, and his inspiration has always been the underdog--particularly when handling personal injury cases. “I really like the David-vs.-Goliath thing,” says Meinhart, who, as the child of German immigrant parents, knows the role well. “I don’t like working for insurance companies; I like working against them. I don’t like working for the big guy; I like working for the little guy.” But even David needed a bit of extra power on his side, and so Meinhart took on two partners: Smith joined the practice in 1999, and Ethan Manning came aboard in 2003.

Manning, who clerked for Meinhart and Smith in college, shares his bosses’ dark-horse outlook. “We feel this is the area of practice where you make a difference in people’s lives when they’re at their worst,” says Manning. “You have people with life-threatening injuries, and they don’t know how to deal with it. We try to hold everyone’s hand, from the beginning to the end of the potential case.” In taking on issues regarding medical negligence, including product liability, malpractice and class action suits, Manning also enjoys the learning aspect. “You certainly have an uphill battle in these cases, and that’s what makes it challenging, but you can learn some interesting facts. We’re all students, really. You choose to go to school for a long time, and I don’t ever want to give that up.”

Smith’s education was a bit more roundabout. She had originally planned to earn an MBA, but while working as a buyer for Suburban Hospital she realized that law school would give her more opportunities. (She had worked as a legal secretary in high school and throughout college.) After trying out divorce law, she discovered her current field. “It’s fascinating,” she says. “People say probate law is old, boring, dusty…but you see murder, theft, every human passion you can think of. It’s all about family dynamics. But if you’re patient and empathetic and use a lot of common sense, you can get through it.” She offers a bit of free advice for those hoping to keep the peace when it comes to settling estates: “If at all possible, look at it objectively. A lot of people think it’s an honor to be an executor and administrator, but it’s a lot of work and you have to treat it like a business. ”

In business, Meinhart juggles more than just the firm; he also serves as Jefferson County Public Administrator, managing the finances of about 300 minors. He also teaches two courses as an adjunct instructor at UofL’s Brandeis Law School, which keeps him fresh. “The students are hungry to get away from the theories and talk to people who’ve been in the trenches…and [the interaction has] sharpened my skills and helped me to go back and analyze things from the outside in.”

Manning is committed to the firm maintaining its edge and its relationships, too. “We chose to practice here and raise our families here. We’ll retire here. It’s important for people to know that we started our practice here and we’ll end our practice here.”

Profile by Eve Lee

Only in Louisville: Louisville Water Company

If the words “Louisville Water Tower” invoke the image of an ornate, stark-white structure piercing a cerulean sky, it’s for a good reason.  It’s a superstar among the city’s historic icons--an image that’s been ingrained in the collective unconscious of many Louisvillians since it was built on the banks of the Ohio in 1860.  And well, if you’ve ever driven down Zorn Avenue, it’s quite hard to miss.

That eye-catching tower isn’t just a handsome design--even though the architect, Theodore Scowden, envisioned it as a welcoming landmark easily spotted by Ohio River travelers--it was constructed with a purpose.  Inside the tower is a pipe that served as an outlet--a surge protector of sorts--so the steam engines that powered the water pumps wouldn’t implode the building.  The pumps were removed in 1910, leaving a space that was used as storage for the company in the 1930s, a river institute for the University of Louisville in the 1960s, and was most recently home to a local arts organization.  The brown buildings just to the left of the original structures now house the two active pumping stations. Combined, they can pull up to 200 million gallons of river water per day.

Louisville Water completed an exterior renovation that restored Scowden's purposeful design in 2010 and then in 2012, reclaimed the interior and began a second restoration to create the WaterWorks Museum.  Tied into the renovation is a re-branding effort to turn the Louisville Water Tower into a community destination--the Louisville Water Tower Park.

The museum, which opened March 1, is open for tours, school field trips, private outings and weddings, and highlights Louisville Water’s extensive archive of historic photographs, films and memorabilia. The museum also showcases the company’s contributions to water delivery through its innovations in science, engineering and architecture. The purpose of the exhibit is to help the public understand how water works in the community, and how it’s worked for 153 years.

One notable exhibit is a piece of original water main from 1860.  Only part of it will be on display, however, since a portion of it--laid when Abraham Lincoln was president--is still in the ground along Story Avenue.  It’s been cleaned over the years and lined with cement, but it is still delivering clean water to the public. 

Through the museum, Louisville Water also aims to show the public that their community involvement goes beyond what comes out of the faucet; that they are entwined in the community in a lot of different ways.  They are a lifeline--water makes it possible for schools to open, for hospitals and firefighters to save lives, even for the public to swim in a pool during the summer.   Louisville Water also offers a place for the community to gather--consider the Crescent Hill Reservoir that attracts visitors and exercise enthusiasts year-round.

The Louisville pure tap® promotion will also have a display in the museum.  In 1996, Louisville Water became first utility to trademark tap water, and it did so because they wanted a platform to talk about the value and quality of their product.  What began as a marketing tool is now a full-fledged program that offers reusable bottles, cups and mobile water stations to events such as the Kentucky Derby Festival, schools hosting walk-a-thons, and sports teams.  Even the general public can benefit from this promotion.  Supplies for any event you wish to host can be provided at no cost.

The Louisville Water company has served as a model since its inception over 150 years ago.  Not only did Louisville pioneer the filters that water utilities use today back in 1896, but they continue to innovate their product and re-create themselves as more than a utility. From an all-encompassing museum to showcase the history, science and architecture of the company, to a truly local product that has consistently been voted “The Best-Tasting Tap Water in North America,” and their efforts to educate the public on what they provide beyond the tap, all serve to make sure their customers will never look at a glass of water the same way again.

Profile by Angela Weisser

Only in Louisville: ValuMarket

As vice president of ValuMarket, the Louisville grocery chain that’s been a significant part of the community for 35 years, James Neumann knows his customers. You’d be hard pressed to find someone who disagrees, especially amongst the patrons who shop at the Iroquois Manor location, just one of six stores in the Louisville area.  It sits in one of the most ethnically diverse neighborhoods in the city, home to Vietnamese, Cuban, Bosnian, Sudanese and Somalian residents, some of whom are refugees and immigrants.

When the store first opened, products weren’t moving. But when ValuMarket teamed up with Kentucky Refugee Ministries and the Americana Community Center, James realized they didn’t have the right inventory.  “Once we understood our customer’s background and circumstances, says James, “we began to carry products native to their countries, stuff they missed from home.”  It’s no surprise that items began to fly off the shelves.

“The right foods go a long way in making customers feel at home,” he says. “Food is comfort.”

This seemingly basic theory of “know your customer” makes all the difference for ValuMarket.  It’s the common thread that ties all of their locations together. And customers are why James loves this business.  He gets to know them by walking through his stores and making conversation. 

James and his brother Greg run the ValuMarket stores together. When they acquired the business from their dad, Frank Neumann, in 2001, the stores needed a renovation, but their current business philosophy also needed a change.

“As the name suggests,” James says, “ValuMarket started out as a low-price leader with name brand groceries. We tried to be the most affordable, but big box stores take that bullet out of your gun.” 

While ValuMarket couldn’t stand on price alone, it did gain popularity as the company became more involved in its particular communities. In addition, ValuMarket began to buy the store’s inventory from a member-owned, non-profit co-op instead of a wholesale supplier, which not only gave ValuMarket more power to purchase unusual and local items, but enabled them to buy at a lower cost.

It’s those two decisions that fundamentally changed how ValuMarket was able to stay in the game, and is the foundation of the stores we recognize today.

Community involvement in the early days has evolved into a distinctive tie with each store’s neighborhood like the Kentucky Refugee Ministries’ relationship with the Iroquois Manor location.   These relationships have earned ValuMarket its reputation as “your neighborhood grocery store.” 

The Mid-City Mall location, for example, caters to the vegetarian/vegan residents who live in the Highlands area.  There’s a strong demand for Kentucky Proud products, and they sell more organic produce than any other location.  The Outer Loop store, which James refers to as their “Meat & Potatoes” location, is located in the suburbs, and what sells to the on-the-go traditional families that shop there are “skillet-ready” items like rotisserie chickens and stew mixes.

ValuMarket supports neighborhood events like the Highview Community Festival and the Mt. Washington Spring Festival each year, but also maintains a community-wide presence as well. They sponsor annual events like Bardstown Road Aglow and Worldfest, and were the official grocer and farmer’s market for last year’s Forecastle Festival.  Most recently, they were the title sponsor for LIBA’s annual homage to local and regional brews, Brewfest. 

While every store gives back in a unique way, the Park DuValle neighborhood in downtown Louisville might have the best understanding of ValuMarket’s commitment to community. 

“Our involvement runs deep in this neighborhood,” James says. ValuMarket purchased First Choice a few years ago, and kept the store’s original name because it had built up a reputation in the neighborhood that they didn’t want to mess with.  It’s now managed like the others, which of course means accommodating the local residents.

“First Choice is our smallest store but it is vital to that community,” James explains. The residents appreciate our outreach and truly depend on the store because there’s just nothing else close by.”  First Choice, like its companion locations, hosts fundraisers and after-school programs, but they also work with Blessings in a Backpack.  This non-profit battles hunger by giving kids on a reduced price meal program a backpack of  easy-to-prepare, ready-to-eat foods during the school year--an enormous benefit to the predominately fixed-income families who shop to get the most bang for their buck.

Community involvement and diverse, affordable products keep ValuMarket competitive, even with constant encroachment from larger, one-stop stores. But a lesser-known service truly gives them a leg up:  online grocery shopping.  ValuMarket is Louisville’s only grocer that allows customers to browse and purchase groceries online, and for a small fee, pick-up their order in front of the store, or have them delivered. 

“It’s our best kept secret,” James says.  “Most users find out about it through word of mouth, so it reaches customers who don’t read print ads.  We constantly pick up new customers because no one else offers it.”

It’s not a stretch to say that ValuMarket has blazed a trail on its journey to become a successful a “big small company,” as James would say.  In doing so, they have embraced a buy local tenet that a store doesn’t need to sell everything under the sun in order to survive.  “We listen to our customers, and change accordingly. Money talks, and I encourage people to vote with their dollars. If not, in the long run, what’s everyone going to do when there’s only Walmart?” 

It has taken patience and passion to get ValuMarket where it is today, and, in order to maintain its success, a dedication to what’s going on in the world of food production. James is active with the Kentucky Grocers Association and the Kentucky Milk Commission, and serves on the advisory councils of Kentucky Proud and FPAC, the Food Policy Advisory Council for Louisville Metro Government. He also spends time in Frankfort and Washington, D.C. to stay in touch with political agendas that affect his industry. All of that in addition to the daily duties of running six stores.

“It hasn’t been the easiest job,” he says. “But it’s the only one I’ve known.”

Profile by Angela Weisser

Only in Louisville: LocalView

Imagine an app that would allow you to plan your evening in just a few clicks. Dinner reservations? Check. Find out where your favorite band is playing? Check. And hey--a coupon that’ll allow you to stretch your dollar a little more? Check!

A group of friends not only imagined such an app; they made it happen. LocalView founders Jon Matar (pictured second from right) and Eric Littleton (pictured first from left), product development guru Jay Brown (first on right) and social media/marketing/graphic designer Kaitie Vonderschmitt--hatched the idea this past January.

“We wanted a cool app where we could see what was going on in the city, and we saw a need to have everything in one place,” says Matar. “That was kind of the original goal--to bring in all this content so you don’t have to go to multiple apps or websites to find it.” Moving quickly, the LocalView team hired Interapt, a Louisville development firm, to build it. Naturally, they called their creation LocalView as well as simple, descriptive name that gets to the heart of what the service is all about.

What sets LocalView both the app and the company apart is not only how it aggregates the information that’s already out there, but also how it attracts businesses and services and presents a win-win scenario for vendors and customers.

“[The major online discount services] Groupon and Living Social are killing businesses,” says Matar. “As a user, you buy the deal from Groupon, you pay Groupon, and Groupon pays the business. LocalView eliminates the middleman. Users go to the business and redeem the coupons right from the app.”

Instead of taking the customary 40 or 50 percent cut, LocalView takes only 10 percent--a much more digestible bite than the monster sites. “It’s a better way for businesses,” he continues. “We don’t want them to break the bank… They don’t have to wait for payments, we don’t gouge them and it’s better for the user.” Adds Brown: “You’re still getting the similar discount from the other sites, but it’s a better business model for consumer and merchant.”

LocalView established itself in Louisville back in January, and even though they love their local roots, the team is already looking to expand to the Lexington, Cincinnati and Indianapolis markets sooner rather than later. Backed by local investors and friends, they’ve managed to keep the cost of the app free to iPhone and Android users while working on an online version. Even with all this big-picture thinking, LocalView is determined to remain fiercely independent and true to its roots. “With a young company,” says Matar, “you want to see it last, and that’s all we can think about to succeed and provide value for users and businesses to draw in more customers.”

For Brown, the beauty of LocalView is in its versatility. “There’s not one part that’s more important than the other,” he says. “Some people like the food, some people like looking for something to do. The goal is to discover your city.”

LocalView is available from the iPhone and Google Play stores. For more information, visit

Profile by Eve Lee

Only in Louisville: The Floor Store

It’s not terribly unusual to imagine people in, say, the flooring business dreaming of doing something less strenuous someday, like becoming a teacher--but John Glaser went to Bellarmine University and worked as a schoolteacher before making the switch. “I went to work one summer for a guy who imported flooring, and that started me in it,” says John, 64. He quickly rose through the ranks as sales manager, creating a national sales force for all things beneath his feet before founding The Floor Store in 1979.

As a kid, John’s son Matthew, 32, learned quite a bit about hard work from the former teacher. “I grew up with the store and flooring,” Matthew says. “When I wanted to earn money to buy my first Nintendo, I had to come down and clean toilets.” Matthew studied international marketing at Indiana University Southeast, but even as a student he had one foot in the family business--he cleaned carpets, not toiletsundefinedand after graduation he took a full-time position as a sales manager. “I didn’t expect this at all,” Matthew says. “I was thinking of a career in the import/export businessundefinedI started a small product acquisition company in Southeast Asia when I was in my twenties--but now I’m working all aspects of the flooring company and I’m really into that.”

From tile to laminate to hardwood to carpeting, the Glasers have Louisvillians’ flooring needs, well, covered. Matthew’s brother, Patrick, 25, works as an installer (“He’s paying his dues right now,” says his dad), and John still does most of the measuring. John says that installation is for “young people with good muscles and strong legs,” but he refuses to let anyone coast. “We’ve all been known to get on the forklift and unload trucks and do whatever it takes.” Adds Matthew: “We’re like all small businesses. We wear all sorts of hats and we don’t sit behind our desks. We get out there and work.”

And The Floor Store’s nine-person staff of installers, refinishers, designers and salespeople all get out there and work--and John is very aware of the responsibilities that come with working independently for the people of Louisville. “We’re more than competitive,” he says of the shop, which is one of a network of independent businesses that leverage their buying power to negotiate prices that undercut the big guy. Matt says, “My dad started the business to help small guys out and keep money in Louisville. We just want to share that with the local community.”

The Glasers also share their expertise. If someone is thinking about getting some new flooring, John says, “Hopefully they’ll invite us into their home. We’ll do the measuring for free. We give free samples out and bring them out. They get designer advice. And then hopefully we’ll get them in the store to show them the big samples.” Unlike the competition, the family has decades of know-how honed by real-world experience. At the other places, John says, “You might get a guy who sells blinds or cabinets and five other things. We sell flooring and that’s all we want to do. We know how to guide people to the right flooring for their needs, like carpeting in the bedroom or hardwood or good-wearing carpet in family room, where everyone lives. We do it all--new, old construction, sanding, refinishing.”

“If it’s inside and you’re walking on it, we sell it,” says Matthew.

“Everything but clean it,” adds John.

Apparently there still are some ground rules.

Profile by Eve Lee

Only In Louisville: Amish Hills Furniture

(cont. from home page)...We are pleased to offer our customers a wide selection of products built by over 300 independently-owned and family run Amish workshops from Ohio, Indiana, Pennsylvania and Kentucky.

The furniture you will find in our store is of a consistent quality that meets our high standards.  Our goal is to provide heirloom products that can be passed through generations like the antiques that we have come to treasure.

Our showroom features a vast selection of styles and a variety of pieces.  We are involved from the start, from helping you to find that special piece, choosing the appropriate wood; stain color, hardware and fabric.  Then we see each order through to completion and deliver it to you. 

You can take pride in knowing that you have supported the local economy, a locally-owned business, and have made a wise purchase that will bring joy to you and your family for years to come.

Only In Louisville: Kentucky Planning Partners

When Robert Davenport and Ken O’Neil started Kentucky Planning Partners in 2005, they knew what kind of financial planning firm they wanted to create. 

It would employ the best and brightest in the business, and those professionals would be given autonomy to tailor services to each client’s needs, without corporate interference.  

While most firms push certain products because it makes them money, KPP offers independent, objective guidance through a host of services like comprehensive financial planning, wealth accumulation, insurance, retirement and benefits. They work with LPL Financial, the largest independent broker/dealer in the country, which also gives them the freedom to choose the best options for their clients.

“We have a more complete menu of products and services than most other competitive firms. We are absolutely objective in how we apply those products and services to our clients. Our clients have a lot of trust in us because they know we have no pressure from the corporate organization to push certain products,” said Brad Barnett, Senior Vice President of Investment Services.

Most firms also boast of their production, or assets they manage, but Davenport said that sends the wrong message.

“What’s most important is that prospective clients know there’s a place they can go where there is genuine interest in them, and that’s how we measure success. It’s more subjective,” he said.

KPP, a firm employing 16 people located in the Flashcube building at the intersection of Shelbyville Road and Hurstbourne Parkway, receives most of its clients through referrals. 

That’s a testament to the kind of connections and relationships that are made at KPP, Davenport said.

“Our typical client is someone who is looking to build a high trust relationship with one person for a very, very long time,” Davenport said.  

Barnett said he’s garnered many clients because they never heard from their previous planner unless they were trying to sell them something.

“For us it’s not about that. We have people come in systematically, every three months, every six months, at least once a year for our smallest clients,” he said. “I think we’re a high touch firm.”

Also, people who are very busy, like small business owners, often find the firm’s services, like setting up benefits, especially helpful.

O’Neil noted that the firm’s planners boast an impressive number of certifications and degrees, which represent the kind of experience and education clients can take advantage of.

“We focus on the more comprehensive nature of financial planning. Everyone here is a successful, experienced professional,” he said. “You have to have a certain degree of success and experience before you can come work for the firm.”

And, the firm is physically set up to give people a sense of ease and comfort, to take the anxiety out of financial planning. There’s soft music playing, the lobby’s television plays nature shows, not crawling stock numbers, and each planners’ office boasts large windows that take in expansive views.

KPP supports an environment of community involvement. Davenport started the Louisville Concours d’Elegance, a showcase for some of the rarest, most elegant and historic collector cars in the country, which benefits Kosair Children’s Hospital.

“Everyone has a civic awareness, a mentality of wanting to give back,” Davenport said.

Only In Louisville: Louisville Bedding

The good folks over at Louisville Bedding have a labor secret that we’re letting out of the bag.  “Myrtle” is a loyal, long-time employee that never tires, never takes vacation, and requires no salary.  But don’t get too cozy with congratulations for Myrtle’s management team, because Myrtle has the cushiest job in town.  Literally.

Obviously, Myrtle is a machine but she doesn’t replace an able body. Her job is to test the commitment that her company promises for pillows that last up to 10 years.  Myrtle simulates sleep over a 10-year period; rotating the pillows, fluffing and lifting weight up and down, as a head would for the calculated number of times this would happen in a decade.  Director of Marketing, Mandy Talbert, calls this and everything that goes into research at Louisville Bedding, the science of sleep.

“The consumer theory,” says Mandy, “is that you want to buy pillows that are “firm” or “extra firm” so that they will break down over time and last longer.  But the reality is that you can get what you want from the beginning and it will hold up if it’s a quality product.”

That’s just the beginning of this sleep science.  Mandy also explains the position factor.  “For example,” she says, “if you sleep on your stomach, you’ll want a pillow that is a bit flat so your neck isn’t lifted too high.  And if you sleep on your side, you should have a pillow that gives more support to your neck.”

Clearly, this attention to detail is at the core of the company’s success.  With over 700 employees in Kentucky, Louisville Bedding is a significant contributor to the local job market while servicing retail outlets and boutiques all over the country.  But they are refocusing on building more sales relationships in the area, says Mandy, as a business model for sustainability.

“Being green isn’t just about having a recycled product anymore,” she says, “it’s about transportation and energy as well. We would like to develop more relationships with hotels and universities in the state.  It’s a real movement.”

So how does Myrtle fit into this movement?  “Louisville Bedding is a member of LIBA and one of our commitments is to preserve the unique community character of Metro Louisville.  I can’t imagine a more unique character than Myrtle.”

Only In Louisville: Tilford Dobbins Alexander PLLC

“When I tell people I’m an attorney,” says Patrick Schmidt, “I usually get the ‘eye roll’. Then I say, ‘I’m the good guy. I don’t screw anybody over but the IRS!’”

If that’s not charming enough, Patrick uses this expertise to spearhead Louisville small business growth. His firm helped negotiate the deals for projects that were the beginning of a downtown revival early in the last decade.

“No one was taking risks downtown back then,” says Patrick, “but we were able to qualify certain projects for historic tax credit financing and state tax tourism-based incentives. One in particular was only the second deal of its kind to go through in Kentucky.” A
dds Patrick, “These projects were at the forefront of the development and preservation of multiuse historic buildings in the downtown area and there were so many unique elements to the deal, we had to go to St. Louis to get financing.”

Sounds like big business, right? But Patrick refers to his firm, Tilford Dobbins Alexander, as the ‘hometown law firm’ with big ideas. They are one of very few law firm members of LIBA because very few firms with their expertise will meet the qualifications that other firms can’t, such as making all of their decisions locally. They have also been around town for over 100 years which is above and beyond the LIBA criteria. But Patrick is an overachiever.

“I’m a lawyer and a CPA because I’ve always been good with numbers as well,” says Patrick. “I was the only one of my friends in college who could remember how many beers he’d had the night before.”

Patrick has been with Tilford Dobbins Alexander since 1999 and is encouraged by the home-grown success of some Louisville businesses, insisting that developing local talent is the key to Louisville’s future. “I work with local, entrepreneurial people mostly,” says Patrick “to find ways to help them grow.”

Tilford Dobbins Alexander, PLLC

Only In Louisville: Highland Cleaners

Let’s start with Project Runway.  Fashion designer, Elisa Jimenez, was an eccentric contestant on season four of the hit reality TV series and caused quite a stir with her “spit” markings on the fabric.  Consensus on the show was that Jimenez’s practice of measuring was not unique but rather gross.  When asked about her technique by Entertainment, Jimenez replied, “Has anyone done research on what dry cleaning does?  If you want to get into a big stink, let’s talk about that.”  So, let’s talk about it with Anne Nash, president of Highland Cleaners, a Louisville local business since 1944.
“It’s a fact that the man-made substances used by most dry cleaning services,” says Anne, “is not only harmful to the environment but to employees who work with the substance on a daily basis and also to the consumers who trust us with their clothes."

Highland Cleaners opened its doors in 1944 using natural solvents but by the time Anne’s father, Robert Jones, bought the business in 1952, the toxic, man-made solvents were already on the market.  “Dad stuck with the natural solvents which have now been proven to be better for the environment, for people and, as it turns out, even for your clothes,” Anne says with pride and adds that the natural solvents are simply more gentle on the clothes and won’t degrade them over time or worse, damage them.

Customers must agree with Highland’s philosophy because Anne can now boast that there are 12 Highland Cleaners in the Louisville area with the newest location on Bardstown Road at Edgeland.  But this new opening doesn’t just mark further success for the locally owned business, the new building is actually LEED certified and takes the Highland Cleaners environmental commitment to a whole new level.

“We’ve done a major push in the company,” says Anne, “and have changed all of our lighting to environment-friendly lighting, we are recycling all hangers and the biodegradable plastic we are using contains a pellet that will completely breakdown between nine months and five years.”  Most plastics take about 90 years to breakdown in a landfill.

All of this would make anyone – even Elisa Jimenez – rethink dry cleaning as a practice.  Most impressive, however, is that Highland Cleaners isn’t abiding by regulation.  All of their progressive business practices are simply a result of initiative and Anne says that she is very aware that her business is part of a community.

“Louisville is a great city with a lot to offer culturally,” she says,  “but by making businesses progressive and innovative, we can begin attracting people right out of college who may want to make Louisville their home.  We have to make Louisville an attractive place for the future. This will be the key to the city’s growth,” Anne adds, “which will expand our population and be good for all local business.”


Only In Louisville:  Red's Comfort Foods

Robert Martin leans in close and smiles as he describes some of the ingredients for his Big Blue, a specialty hot "daug" created for the Wildcat faithful, as if he was admitting to insider trading. “I start with a sweet Italian Turkey sausage,” he says, “then top it with grilled peppers & onions, then add bleu cheese, and Red's mustard.  The combined flavors makes it something special.”  He goes on to describe the Louisville Lip, named after Muhammad Ali, as “spicy and sassy, and if you’re not careful, after the first bite, it will bite you back.  It’s for Heavyweights and not Amateurs!”
Red’s Comfort Foods promises Red’s favorite daugs and barbecue sandwiches as well as some surprises on opening day to celebrate.   With a new year, new arena and new mayor whom Robert believes will have a new approach to downtown, Robert says, “Fourth Street Live is fine, but that strip could be anywhere.  Visitors come to Red’s for the local flavor and leave taking pictures and making it an experience,  because they’re not going to find a place like this in their own town.  And that is the kind of thing we should be offering in downtown Louisville; a unique experience.”
A welcome addition this year at Red’s will be extra hands. “I’ve always done this with minimum assistance,” says Robert, “but now I’ll have help and we will be able to serve more people faster during lunch hours and be ready for the late night crowd after midnight.” And when asked if big crowds will be expected this season for Red’s, Robert says he definitely subscribes to the tried-and-true philosophy that when you provide great value and quality food, they will come.  “Louisville is now on the verge of creating a thriving downtown scene,” says Robert.  “You have several destination points, and all the c
ity has to do is develop the corridors that link those hot spots.  We want a situation where people are exploring the downtown area; going to favorite places and encountering new ones along the way.”



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