Why Buy Local?

The Multiplier Effect:
Independent local businesses employ an array of supporting services, circulating money in and strengthening the local economy. They hire architects, designers, cabinet shops, sign makers and contractors for construction, and local accountants, insurance brokers, computer consultants, attorneys, advertising agencies help run it.

Dollars spent at community-based merchants create a multiplier effect in the local economy that typically amounts to three times that of a chain. Studies have shown that for every $100 spent at a chain, $13 remains in the community while $45 remains when spent with home town businesses.

Diversity of Available Products:
When a fewer number of larger stores dominate a community, it is the national chains that choose what reaches customers, and options dwindle. A multiplicity of independent retailers creates great diversity of products available to shoppers.

Support for Community Causes:
Local owners have a natural interest in their communities’ long-term health. Community-based businesses are essential to charitable endeavors, and their owners frequently serve on local boards and
support numerous causes.

Each time we spend a dollar, LIBA encourages you to weigh the full value of your choices, not solely to yourselves immediately, but for the future we want for Louisville.