2020 Louisville Local Business Impact Study
LIBA MEMBERS: Please Read Then Participate by March 31
that COVID-19 is having a tremendous impact on our LIBA members. We are all
concerned for our families, businesses, and the Louisville community. While it
has been encouraging to see many messages on social media in support of our
independent stores and restaurants, it is clear that our “buy local” message is
needed now more than ever if we are all to weather the storm.
dedicated to helping Louisville independent businesses thrive. One of our
marketing strategies is to share the statistic about the percentage of local
dollars that recirculate in our community. However, the data we reference in
our messaging is from 2012 and needs to be refreshed! By participating in the 2020 Louisville Local Impact Study, you can
help LIBA gather important data about the impact of Louisville’s independent
businesses on our economy. We use this information not only for the
general public, but also when we are talking to our elected officials.
Covid-19 pandemic has obviously interfered with our original launch plans (and
probably every aspect of your own business), and the crisis continues. However,
we feel it is still important to make our best efforts to gather this data now,
even during these difficult times. One day “normalcy” will return and we will
all be rebuilding our businesses. It
will be an even more critical time to educate the public about the positive
effects of buying from local, independent businesses. One
benefit that could come from this economic shakeup is a decentralization of
economic power, and we want to be ready to use all the tools we have to make
that happen. In these challenging times, we sincerely hope you will take 20 minutes to provide
this data to support our ongoing messaging and help you be successful. Your responses will be kept completely
confidential, and all data will only be reported in aggregate (never tied to
you or your business).
HERE to complete the survey by March 31, 2020. (To see the questions in advance, download here.)
Note: The survey
is not long, but you will want to have your financials from the most recent
full fiscal (or calendar) year available for reference.
By participating in this study, you will be entered into a drawing
for various prizes, including bourbon, gift certificates, and other rewards
that are purchased from other independent businesses!
If you have any questions
or need more information, please feel free to contact Jennifer Rubenstein,
Executive Director, at firstname.lastname@example.org,
or (502) 473-4687.